About
Our Mission: Helping Restaurants Get Found
At Perfectly Salted, we specialize in the part of restaurant digital marketing that matters most: being found at the exact moment a guest is ready to choose where to eat, order in, or plan an event. Unlike most agencies, we don’t manage social media feeds or chase likes. We focus on restaurant SEO, local search, and AI-driven visibility, where intent is high and guests are actively deciding where to dine.
Founder of Perfectly Salted
I’m Nicole Perrella, founder of Perfectly Salted, a boutique restaurant SEO agency dedicated exclusively to hospitality. Since 1993, I’ve worked across every corner of the industry; from celebrity chef restaurants and luxury hotels to neighborhood cafés and fast casual favorites. Along the way, I’ve earned certifications in Google Analytics, HubSpot, Digital Marketing, and Google Ads, developing expertise in how guests actually search for restaurants today.
The name Perfectly Salted reflects my belief that digital marketing should be like salt in a great dish: invisible yet essential, elevating every element without overpowering it. In today’s competitive dining world, a strong digital presence is as essential as seasoning; without it, even the best restaurant risks going unnoticed.
Why Partner With Us
Most agencies focus on social media, which builds awareness but usually reaches people who are just browsing. Perfectly Salted works in digital discovery, where intent is high and guests are ready to book.
We position your restaurant at the top of Google Search and Maps, Apple Maps, Yelp, TripAdvisor, AI results, and voice assistants like Siri, Alexa, and Google Assistant at the very moment a guest asks, “Where should we eat?”
What this means for your restaurant:
More walk-ins from “restaurants near me” searches
More reservations from friction-free calls to action
More private event inquiries from clear, findable details
More online orders from accurate menus and links
Better visibility in maps, AI answers, and voice results
Clean data that tracks exactly which channels drive revenue
How We Deliver Results
We help restaurants stand out, get found, and convert searches into covers. Our focus is on high-intent moments when guests are ready to dine, order in, or book an event.
The Guest-Finding Recipe:
Search & Maps Visibility – Optimized Google Business, Apple Maps, Yelp, and TripAdvisor profiles.
AI & Voice Readiness – Structured data, FAQs, and geo signals that voice assistants understand.
Websites That Convert – Clear BentoBox sites with SEO titles, meta descriptions, alt text, and intuitive booking paths.
Google Posts & Updates – Keyword-rich posts and photos to keep your listing active and favored.
Geo-Targeted SEO – On-page signals to win “near me” searches.
Reputation & Guest Relations – Review responses that build trust and reinforce visibility.
Menu & Event Distribution – Seasonal menus and events syndicated across platforms.
Measurement That Matters – GA4, Search Console, and reporting that ties actions to revenue.
Past & Present Clients